Privacy Statement

Privacy Statement for Private Clients (B2C) – Prime Vitality

Last updated: April 29, 2025

Prime Vitality, based in the Netherlands, is responsible for the processing of personal data as reflected in this privacy statement. This statement is specifically prepared for our retail customers and applies to all personal data we collect through our online store and other digital services we offer.

We attach great importance to the protection of personal data and process it in accordance with the requirements of the General Data Protection Regulation (AVG).

1. Scope
This privacy statement applies to the use of our website www.primevitality.nl, as well as other (sub)domains and digital services operated by us that are aimed at private customers (B2C). The statement does not apply to business customers (B2B).

2. Use of Personal Data
When using our website or placing an order, we process personal data about you as a customer. This data is used exclusively for processing your order, improving your customer experience and complying with legal obligations.

3. Categories of Data Processed
We may process, among others, the following personal data:

  • Name, address and contact information (phone number, e-mail address)
  • Payment and billing information
  • Data on orders and deliveries
  • IP address and device data
  • Correspondence via e-mail, contact forms or telephone
  • Technical data about website usage (via cookies and analytics)

 

4. Purposes and Legal Grounds for Processing
We process personal data solely on the basis of one or more of the following legal grounds:

  • The performance of a contract (for example, to process and deliver orders)
  • Legal obligation (such as tax retention requirements)
  • Legitimate interest (such as marketing activities, customer communications, fraud prevention)
  • Express consent (for newsletter subscription, for example)
  • Purposes of processing include:
  • Customer administration and execution of orders
  • Order processing, delivery and billing
  • Customer communication and customer service
  • Marketing activities (e.g., newsletters and offers)
  • Analysis of website usage and improving customer experience


5. Retention period
We do not retain personal data for longer than is necessary for the purposes for which it was collected. The retention period is in accordance with legal obligations and our business operations. In principle, we store personal data of private customers for a period of up to 7 years, in accordance with the tax retention obligation. Technical data on website usage can be stored for 36 months.

6. Sharing with Third Parties
We only share personal data with third parties if this is necessary for the execution of the agreement or if we are required to do so by law. Third parties that process personal data on behalf of Prime Vitality include:

  • Payment Processors
  • Logistic partners
  • Hosting and IT service providers
  • Marketing Partners

We enter into processor agreements with these third parties, in line with the AVG, to ensure the protection of your data.

7. Transfer Outside the EEA
If personal data is processed outside the European Economic Area (EEA), we will ensure that this transfer complies with the requirements of the AVG, for example by using European Commission model contractual clauses or by complying with an adequacy decision.

8. Rights of Data Subjects
As a customer, you have the following rights with respect to your personal data:

  • Right to access your personal data
  • Right to rectification of inaccurate data
  • Right to erasure of your data (under certain conditions)
  • Right to limit the processing of your data
  • Right to data portability (if applicable).
  • Right to object to processing based on legitimate interest
  • Right to withdraw previously given consent

You may exercise these rights by contacting us using the contact information at the bottom of this statement. We will respond to your request within 30 days at the latest.

9. Cookies and Tracking
Our website uses cookies to improve the user experience. We use functional, analytical and, to a limited extent, marketing cookies. For marketing purposes, we only process personal data as necessary to improve your experience on our website.

More information on the use of cookies can be found in our cookie policy.

10. Security of Data
We take appropriate technical and organizational measures to secure personal data against loss or unlawful processing. These include:

  • Encrypted connections (SSL)
  • Strict access restrictions to systems
  • Regular backups of data
  • Mandatory authentication for internal systems


11. Contact details

For questions about this privacy statement or the processing of your personal data, please contact us.

If you are not satisfied with the way we process your personal data, you can file a complaint with the Personal Data Authority at www.autoriteitpersoonsgegevens.nl.

By using our services and providing personal data, you agree to this privacy statement.

  • Brabantialaan 1 f
  • 5583 BP Waalre